Buzz Ad Group, Inc.:
Buzz Ad Group is your advertising department solution. In these trying times it is difficult for you to justify an in house marketing and advertising group. When it comes time to cut costs we know the first group to be downsized is the marketing and advertising group. The goal of Buzz Ad Group is to share the costs the marketing and advertising services among multiple businesses saving the company's money when they outsource.
At Buzz, we are turning our client's customers into fans. Fans utilize the most effective and powerful advertising medium, Word of Mouth. Word of Mouth advertising is extremely powerful and the companies that have harnessed this power, have loyal fans that go out and start facebook groups cheering and promoting how great the product/service is.
The problem with large Ad firms is they are not meeting the needs of their clients. An article from Newsweek Magazine called "Mad Man," outlined the problems that Peter Arnell, of the Arnell Group faced when trying to re-branding the Tropicana orange juice as a no frills brand. This campaign cost millions of dollars and failed, leaving the Arnell Group and Pepsi Co. (the owners of Tropicana) to revert back to old logo, branding and packaging strategy. This article is an example of the disconnect between large ad firms and the end consumers.
The concept of Buzz Ad Group, is that we are small agency, and we are young. Our staff is comprised of the 18-34 year old adults, which currently makes up the largest portion of marketing and advertising segment in the US. Essentially you are hiring your own focus group. Being a small agency we are able to provide the personalized customer service that our clients needs. While it make be a poor long-term business decision to hire a young workforce; to have a successful campaign, it is critical that our staff is part of the market and understand the purchasing decisions of the groups our clients want to target.
"We are turning our client's customers into fans"
